Better Choice Company Inc (AMEX: BTTR) stock jumped 20.00% on Friday to $0.24 against a previous-day closing price of $0.20. With 0.85 million shares changed hands, the volume of the stock remained lighter than its average volume of 3.09 million shares. During the session, the Packaged Foods company that operates in wider Consumer Defensive sector, reached to the highest price of $0.2500 whereas the lowest price it dropped to was $0.2000. The 52-week range on BTTR shows that it touched its highest point at $0.96 and its lowest point at $0.11 during that stretch. It currently has a 1-year price target of $4.00. Beta for the stock currently stands at -0.29.

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Price Performance and Earnings:

Stock performance is one of the indicators that investors use to determine whether they will profit from a stock. The price performance of BTTR was up-trending over the past week, with a rise of 12.31%, but this was down by -2.44% over a month. Three-month performance surged to 26.25% while six-month performance fell -40.00%. The stock lost -70.85% in the past year, while it has lost -55.47% so far this year.

Float and Shares Shorts:

At present, 29.43 million BTTR shares are outstanding with a float of 15.62 million shares on hand for trading. On Oct 30, 2023, short shares totaled 0.73 million, which was 2.27% higher than short shares on Sep 28, 2023. In addition to Mr. Kent Cunningham as the firm’s Chief Executive Officer, Ms. Carolina Martinez serves as its CFO, Secretary & Treasurer.

Institutional Ownership:

Through their ownership of 42.87% of BTTR’s outstanding shares, institutional investors have minority control over the company. Other institutions hold 22.44% of BTTR, in contrast to 15.63% held by mutual funds. Shares owned by individuals account for 1.42%. As the largest shareholder in BTTR with 4.39% of the stake, Must Asset Management Inc. holds 1,407,416 shares worth 1,407,416. A second-largest stockholder of BTTR, Cavalry Fund I Management LLC, holds 1,286,830 shares, controlling over 4.01% of the firm’s shares. Perkins Capital Management, Inc. is the third largest shareholder in BTTR, holding 782,834 shares or 2.44% stake. With a 0.82% stake in BTTR, the Vanguard Extended Market Index Fu is the largest stakeholder. A total of 261,756 shares are owned by the mutual fund manager. The Fidelity Extended Market Index Fu, which owns about 0.29% of BTTR stock, is the second-largest Mutual Fund holder. It holds 93,001 shares valued at 19902.0. Perritt Ultra Micro Cap Fund holds 0.16% of the stake in BTTR, owning 50,000 shares worth 10700.0.

Analysts Ratings:

Reading analyst opinions is an effective way to decide where to invest, and there are several opinions available for BTTR since 0 analysts follow the stock currently. In the same way, a target price assigned to a stock can also reveal much about its potential. With BTTR analysts setting a high price target of $4.00 and a low target of $4.00, the average target price over the next 12 months is $4.00. Based on these targets, BTTR could surge 1566.67% to reach the target high and rise by 1566.67% to reach the target low. Reaching the average price target will result in a growth of 1566.67% from current levels.

Summary of Insider Activity:

Insiders traded BTTR stock several times over the past three months with 4 Buys and 0 Sells. In these transactions, 1,520,000 shares were bought while 0 shares were sold. The number of buy transactions has increased to 14 while that of sell transactions has remained unmoved to 0 over the past year. The total number of shares bought during that period was 2,555,619 while 0 shares were sold.

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